This year hasn’t been easy for anyone. Many businesses have closed, some have reduced their workforces, some have pushed their employees to work long hours from home. Regardless of your current position, you have to make efforts to keep the lifeblood of your business, your staff, engaged to keep turnover from becoming a major problem. This month, we thought we would look at the current situation and give a couple of examples of how you can keep from alienating your employees.

There’s an undeniable connection between success and emotional attachment. Marketers know this, which is why you see so many commercials meant to manipulate your heartstrings. The point of these stirring advertisements is to engage consumers on a deeper level, and thus, create brand loyalty. It stands to reason that the same strategy can be applied to retaining and engaging your employees.